New Ram logo?

[RhowdyRam02]

Well this is what all of us have wanted, an official branding guide:

https://s3.amazonaws.com/gorhody.com/do ... _Guide.pdf

Cool grey and black have been added as secondary colors for athletics, to complement our primary colors of Keaney blue, navy, and white (really wish gold to match the University as a whole, and feel black and grey are overused, but it's official now).

Our new official font, to be utilized primarily anytime "Rhode Island" is utilized on uniforms and branding projects, is called Rhody Bold, and is designed to mirror our primary interlocking RI logo. We have two secondary fonts, Eurostile and Blackhawk, for other athletics uses.

Interlocking RI remains the primary logo.

Rams Head is secondary logo. Looking at page 8, it's absolutely clear how superior the new ram is to the old one. If you attach sentimental value to the old one, fine, that's valid, but the new one as a logo is objectively better.

The anchor is now moved down to the tertiary logo and it's been changed to more closely resemble the anchor in the URI and state seal. The change in the anchor is a welcome one for me.

I'd have to think with these changes we might see a host of new uniforms starting with the fall teams

[RhowdyRam02]

I see our “alternate jerseys” are really here to stay

The strange part about it to me...they clearly had this new secondary logo coming out, so why not make the alternate jersey incorporate that somehow and reveal them with the new logo? So many head scratching decisions.

And the anchor on these uniforms isn't our actual anchor logo

[RhowdyRam02]

black and silver ?

that 2ndary blackhawk font

barf city

We've already been using the Blackhawk font for a while now, mostly surrounding the Rhody Ruckus

[Rhodymob05]

Actually not bad. I like the realistic Ram. I was afraid it would be a cartoon but it’s not bad

[ElmCityRhody]

I like the main font - that’s fine

Why do silver and black ?

That’s Cracker Jack pc colors

And that 2ndary font is Cartoon Network

[Rhodymob05]

Change my mind. Maybe it’ll grow on me but it’s too busy.

[rhodysurf]

I hate it. The old one is monochrome and you can actually print it on things in any of the brand colors. This has depth and just way too much going on. I don’t want this on anything I own

[Rhodymob05]

I hate it. The old one is monochrome and you can actually print it on things in any of the brand colors. This has depth and just way too much going on. I don’t want this on anything I own

Yea it’s very limited for marketing.

[TruePoint]

Rams Head is secondary logo. Looking at page 8, it's absolutely clear how superior the new ram is to the old one. If you attach sentimental value to the old one, fine, that's valid, but the new one as a logo is objectively better.

Everyone is entitled to their own opinion about this stuff but I feel completely the opposite. This thing looks like generic corporate trash to me, overthought and overcooked. I want stuff like this to be as clean and understated as possible. The old logo looks like it had been around since the beginning of the school (even though it actually hadn’t). The only thing a logo can possibly be good for, in my opinion, being a stand-in for tradition. If it is new it sucks by definition, because it doesn’t imbue a sense of tradition. Logos should be permanent, and therefore if your team or school has been around for a long time, your logo should look like it’s been around for a long time.

[Blue Man]

CD7748FA-DBEA-4A9F-B4C3-D01CA602CF40.jpeg

Compare ours to VCU’s. Far superior. Ugh everything sucks.

New coach has a tip to tail rebuild. Maybe UConn wants to go in a different direction!?

[TruePoint]

Fwiw I think VCU’s branding is god awful also. We have an unfair advantage with the color palate because it’s very hard to conceive of anything with the VCU colors looking good. But their depictions of a Ram are also too busy and modern.

[Taylor Swift]

Why do they always take the cheap route with this and approve the most half-assed thing? Who approved that barf-inducing ram logo? Stick with the interlocked RI. I have a few shirts and sweatshirts with the old Ram on it. Much better IMHO.

[RhowdyRam02]

Fwiw I think VCU’s branding is god awful also. We have an unfair advantage with the color palate because it’s very hard to conceive of anything with the VCU colors looking good. But their depictions of a Ram are also too busy and modern.

They look like Buffalo Wild Wings is their sponsor

[Blue Man]

Fwiw I think VCU’s branding is god awful also. We have an unfair advantage with the color palate because it’s very hard to conceive of anything with the VCU colors looking good. But their depictions of a Ram are also too busy and modern.

I didn’t say great. Just far superior to ours.

I love our old logo. Don’t see a need to do this rebrand when we didn’t even use that logo in the first place.

[Taylor Swift]

Fwiw I think VCU’s branding is god awful also. We have an unfair advantage with the color palate because it’s very hard to conceive of anything with the VCU colors looking good. But their depictions of a Ram are also too busy and modern.

They look like Buffalo Wild Wings is their sponsor

LMFAOOO!!!

[rambone 78]

Both URI's and VCU's branding sucks imo.

[PeteRI]

Both URI's and VCU's branding sucks imo.

Apparently we're getting the branding we deserve right now.

[rambone 78]

Shitty branding, shitty program.

Laughingstock.

[NC_Ram]

The anchor is a nice representation of the one currently around this program's neck.

[rambone 78]

And to imagine this bunch is still over .500.....not for much longer though.

[Sweep The Leg]

I heard the new logo just resigned after today's performance.

[Rhody_NYCT]

Retire the new Jersey. Not good.

[Rhodymob05]

VCU has a nice ram/letter combo. Looks legit. The more I see our new one the more I think D111 school.

[Puck Frovidence]

Passed on the game for the first time in a long time today, so I just saw this and the new logo. Honestly it comes to a point where this level of effort is just insulting.

It looks like a generic High School logo that the student advisor picked out of the tshirt company's catalog.

[RIFan]

[Taylor Swift]

Passed on the game for the first time in a long time today, so I just saw this and the new logo. Honestly it comes to a point where this level of effort is just insulting.

It looks like a generic High School logo that the student advisor picked out of the tshirt company's catalog.

Lmfao!!! In 6th grade I came in second place to design a mascot for Narragansett Pier School. I said the Schooners and did a really cool looking boat with a pirate flag. My effort was better!!!

[rhodyrudder]

It’s the CSU logo with a hint of blue.
Are we still in Rhode Island, Toto?

[phipsiGD'11]

Can someone post the ram logo from the 2000s. My wife and I are trying to remember what it looked like and I am not rummaging through the old clothes bins in the basement to try and find a shirt.

[Rhodymob05]

144E6E5D-7A2D-4319-A72C-4BC0DDD6A9AA.jpeg

[Rhody72]

Everyone is entitled to their own opinion about this stuff but I feel completely the opposite. This thing looks like generic corporate trash to me, overthought and overcooked. I want stuff like this to be as clean and understated as possible. The old logo looks like it had been around since the beginning of the school (even though it actually hadn’t). The only thing a logo can possibly be good for, in my opinion, being a stand-in for tradition. If it is new it sucks by definition, because it doesn’t imbue a sense of tradition. Logos should be permanent, and therefore if your team or school has been around for a long time, your logo should look like it’s been around for a long time.

It was designed by a committee and acceptable to a variety of agendas for political correctness and serves no useful purpose which makes it a truly great academic exercise. Just like the bricks for each new university building.

[KingstonLane]

1) Looks like a clip art logo/default video game logo

2) More specifically looks like Colorado States logo with our colors

3) Old logo also looks like shit (in my opinion). Thought it was a snail with a face before I enrolled at URI

4) Winning > logos

[Rhody15]

If we were winning, the majority of us would like the logo.

I actually like it.

Just Wish it had “Rhode Island” fit in on the top or bottom of the logo.

[phipsiGD'11]

That Ram logo could be any team, anywhere. It actually looks like the RAM truck logo with different shading.

It never ceases to amaze me how URI always manages to be laughably underwhelming in everything we do.

[Taylor Swift]

The logo doesn't do itself any justice. It doesn't distinguish itself. Stick to the interlocking RI. I'm so over such parochial BS URI keeps producing.

[Rhodymob05]

1) Looks like a clip art logo/default video game logo

2) More specifically looks like Colorado States logo with our colors

3) Old logo also looks like shit (in my opinion). Thought it was a snail with a face before I enrolled at URI

4) Winning > logos

#1 and #2 are spot on.

[The Dude]

Who designs these things? Elementary School children? I'm disappointed. Even the anchor logo looks sad.
Whatever, it's just comical at this point. Go Rhody?

[Taylor Swift]

I sincerely want to know..... Is there someone employed by the university who came up with this as a great idea of flat face Ram? Did they put it out to bid and have a 3rd party develop it? It's simply embarrassing (a theme here!?!!)

As much as I enjoy comedy and standup, my mind can't take this level of madness.

[RhodyFanNotAlum]

embaRAMsing

[NYGFan_Section208]

Who designs these things? Elementary School children? I'm disappointed. Even the anchor logo looks sad.
Whatever, it's just comical at this point. Go Rhody?

Freaked me out there for a second...I thought that was a live shot of my own (sometimes...often clueless) dog....

[Rhodymob05]

I just did a quick internet search of "ram logos" and I hate our new one even more. And its already slapped on shirts and cups and stickers, I guess there's no turning back now. F*ck,

[RhowdyRam02]

Everyone is entitled to their own opinion about this stuff but I feel completely the opposite. This thing looks like generic corporate trash to me, overthought and overcooked. I want stuff like this to be as clean and understated as possible. The old logo looks like it had been around since the beginning of the school (even though it actually hadn’t). The only thing a logo can possibly be good for, in my opinion, being a stand-in for tradition. If it is new it sucks by definition, because it doesn’t imbue a sense of tradition. Logos should be permanent, and therefore if your team or school has been around for a long time, your logo should look like it’s been around for a long time.

It was designed by a committee and acceptable to a variety of agendas for political correctness and serves no useful purpose which makes it a truly great academic exercise. Just like the bricks for each new university building.

I get that I'm in the minority on the logo. That's fine. But at least the other people said something that makes sense even if I disagree. I've read this word jumble multiple times, and at no point does it make any sense. Political correctness? Academic exercise? Your whole last sentence?

[section(105)]

……while we are beating up, mostly, on this…..let’s bring back the old Ram mascot suit…..ya know the one that left the RC during a game break, and then enter the current one……ya know the old one that decapitated the Hawk…….and an injection of personality would be helpful……

[Spook]

At this point we should be using the ass of a Ram instead of the face

[Rhody72]

It was designed by a committee and acceptable to a variety of agendas for political correctness and serves no useful purpose which makes it a truly great academic exercise. Just like the bricks for each new university building.

I get that I'm in the minority on the logo. That's fine. But at least the other people said something that makes sense even if I disagree. I've read this word jumble multiple times, and at no point does it make any sense. Political correctness? Academic exercise? Your whole last sentence?

You get it! The process makes NO SENSE. As for the brick reference, it use to be a URI campus joke that a new standard color/shade for bricks would be established for each new building.

[PeterRamTime]

I just did a quick internet search of "ram logos" and I hate our new one even more. And its already slapped on shirts and cups and stickers, I guess there's no turning back now. F*ck,

Yes what I was saying! Looks like every Ram logo ever except our unique one!

The old one is perfect for its uniqueness and because the "Rams" aspect of our name is the least important. We as fans never say "dang the Rams need a new coach etc" Rams is not a prominent aspect of our identity. That's why the abstract Ram was so right for us.

[rhodyrudder]

I just did a quick internet search of "ram logos" and I hate our new one even more. And its already slapped on shirts and cups and stickers, I guess there's no turning back now. F*ck,

Yes what I was saying! Looks like every Ram logo ever except our unique one!

The old one is perfect for its uniqueness and because the "Rams" aspect of our name is the least important. We as fans never say "dang the Rams need a new coach etc" Rams is not a prominent aspect of our identity. That's why the abstract Ram was so right for us.

Wtf r u talking about?

[Rhody15]

I just did a quick internet search of "ram logos" and I hate our new one even more. And its already slapped on shirts and cups and stickers, I guess there's no turning back now. F*ck,

Yes what I was saying! Looks like every Ram logo ever except our unique one!

The old one is perfect for its uniqueness and because the "Rams" aspect of our name is the least important. We as fans never say "dang the Rams need a new coach etc" Rams is not a prominent aspect of our identity. That's why the abstract Ram was so right for us.

The name of our school is literally the Rhode Island Rams.

[steviep123]

144E6E5D-7A2D-4319-A72C-4BC0DDD6A9AA.jpeg

This is my favorite logo scheme. I didn't like switching to the interlocking bi color RI at first, but it grew on me, and now I like it. However, both logos are worlds better than this new (thankfully secondary) logo! Either keep the interlocking RI or switch back to this pictured ram.

[Billyboy78]

I just did a quick internet search of "ram logos" and I hate our new one even more. And its already slapped on shirts and cups and stickers, I guess there's no turning back now. F*ck,

Yes what I was saying! Looks like every Ram logo ever except our unique one!

The old one is perfect for its uniqueness and because the "Rams" aspect of our name is the least important. We as fans never say "dang the Rams need a new coach etc" Rams is not a prominent aspect of our identity. That's why the abstract Ram was so right for us.

The name of our school is literally the Rhode Island Rams.

"RHODY!RHODY!RHODY!"........."DUCKS! DUCKS! DUCKS!"

[PeterRamTime]

I just did a quick internet search of "ram logos" and I hate our new one even more. And its already slapped on shirts and cups and stickers, I guess there's no turning back now. F*ck,

Yes what I was saying! Looks like every Ram logo ever except our unique one!

The old one is perfect for its uniqueness and because the "Rams" aspect of our name is the least important. We as fans never say "dang the Rams need a new coach etc" Rams is not a prominent aspect of our identity. That's why the abstract Ram was so right for us.

The name of our school is literally the Rhode Island Rams.

Yeah you just can't wrap your head around what I'm saying.