Understanding the NIL

[NYGFan_Section208]

Creighton center Ryan Kalkbrenner also returning.

No one messes with the Godfather...?

[Jdrums#3]

The Godfather made him an offer he couldn’t refuse.

[SGreenwell]

Godfather's Pizza is our favorite cheap chain pizza. They have a decent buffalo chicken pizza, as well as monkey bread. Somewhat surprising they're in the NIL game, but I think they're more midwest / central U.S., so it kind of makes sense.

[ramster]

Creighton Pizza promo

[ramster]

Tie to Godfather’s Pizza is the CEO

[RhowdyRam02]

[rjv]

No surprise there!!!!
NIL is having a major negative impact on the A10 and I believe it is going to get worse.

[NYGFan_Section208]

so...average top 3 players on each A10 team get $35K? If that's the case, shouldn't be that expensive to get competitive...

[Jdrums#3]

Just an fyi as I am not sure if anyone posted this prior but, per a 6/9/23 story by Ross Dellenger of Sports Illustrated, the Chief Counsel of the IRS sent out a memo stating donations to NIL collectives are not tax exempt.

[NYGFan_Section208]

Just an fyi as I am not sure if anyone posted this prior but, per a 6/9/23 story by Ross Dellenger of Sports Illustrated, the Chief Counsel of the IRS sent out a memo stating donations to NIL collectives are not tax exempt.

Ooh...change-gamer? (Not sure why anyone thought they would be, but....y'never know)

[theblueram]

so...average top 3 players on each A10 team get $35K? If that's the case, shouldn't be that expensive to get competitive...

So $35k NIL and $35k tuition and fees. $70k. If they suck they are getting booed and that is a fact.

[RIFan]

They are getting paid…not amateurs anymore, I suppose they will be treated as such.

[NYGFan_Section208]

My guess is that, not every guy is getting paid. Can the non-paid get booed, too?
Will that be a stat in the 'program'* sheet of paper that lists the players, that I make into a paper airplane? Add another column after weight, "NILDO", and if it's none, take creative license... 'squat', 'jack', ''lower case 'nil'", "NIL-no."etc....

*Little did I know that my actual "programs" (and I do have a bunch) from 2015-2017ish...would be the end of an era...

[LoveThoseRams]

Just an fyi as I am not sure if anyone posted this prior but, per a 6/9/23 story by Ross Dellenger of Sports Illustrated, the Chief Counsel of the IRS sent out a memo stating donations to NIL collectives are not tax exempt.

Ooh...change-gamer? (Not sure why anyone thought they would be, but....y'never know)

Not tax deduction unless it is used as advertising for a business.

[RIFan]

From todays projo: Saudi Arabia has used its vast financial resources to ingrain itself in Western sports; which league will it target next?

Possibly college football and basketball…

https://www.providencejournal.com/story ... 330586007/

[Jdrums#3]

From todays projo: Saudi Arabia has used its vast financial resources to ingrain itself in Western sports; which league will it target next?

Possibly college football and basketball…

https://www.providencejournal.com/story ... 330586007/

Thanks for posting, RIFan. Interesting read. The Saudi’s could really cause some major disruption to our sports landscape if some controls are not put in place. We shall see.

[rjv]

Student Athlete is becoming extinct!!!!

[Rhody15]

[Ramulous]

I have been saying this same thing since they invented NIL.

[RIFan]

Rod Tidwell said it best “Show me the money!”

[Blue Man]

Mike Locksley is making $5.5M this year and by the end of his current contract he’ll be making $6.7M.

If he’s so concerned why doesn’t he break off a tiny piece of that and pay the kids that supposedly will only come for cash.

He’s 23-54 in his career, a majority of that before the big bad NIL came for his super awesome recruiting classes.

I’ll never understand these absurdly overcompensated coaches who have their guys, especially football players, literally putting their bodies on the line, and they have the balls to say there’s an issue with those kids getting their share of the money they earn.

[rjsuperfly66]

Mike Locksley is making $5.5M this year and by the end of his current contract he’ll be making $6.7M.

If he’s so concerned why doesn’t he break off a tiny piece of that and pay the kids that supposedly will only come for cash.

He’s 23-54 in his career, a majority of that before the big bad NIL came for his super awesome recruiting classes.

I’ll never understand these absurdly overcompensated coaches who have their guys, especially football players, literally putting their bodies on the line, and they have the balls to say there’s an issue with those kids getting their share of the money they earn.

Because in many of these situations, the player hasn't earned anything. As far as I'm concerned, a players max compensation shouldn't be determined by a donors wallet. I also don't think it's fair to cap NIL because obviously Livvy Dunne and Joe the benchwarmer shouldn't be treated equal. Make a formula that using professional metrics for contact (social media following) allows for players to actually be paid what they are worth, something like that...

[bigappleram]

Mike Locksley is making $5.5M this year and by the end of his current contract he’ll be making $6.7M.

If he’s so concerned why doesn’t he break off a tiny piece of that and pay the kids that supposedly will only come for cash.

He’s 23-54 in his career, a majority of that before the big bad NIL came for his super awesome recruiting classes.

I’ll never understand these absurdly overcompensated coaches who have their guys, especially football players, literally putting their bodies on the line, and they have the balls to say there’s an issue with those kids getting their share of the money they earn.

Because in many of these situations, the player hasn't earned anything. As far as I'm concerned, a players max compensation shouldn't be determined by a donors wallet. I also don't think it's fair to cap NIL because obviously Livvy Dunne and Joe the benchwarmer shouldn't be treated equal. Make a formula that using professional metrics for contact (social media following) allows for players to actually be paid what they are worth, something like that...

If it was based on actual marketing value 99.8% of college athletes wouldn’t make more than a couple thousand dollars.

[rjsuperfly66]

Mike Locksley is making $5.5M this year and by the end of his current contract he’ll be making $6.7M.

If he’s so concerned why doesn’t he break off a tiny piece of that and pay the kids that supposedly will only come for cash.

He’s 23-54 in his career, a majority of that before the big bad NIL came for his super awesome recruiting classes.

I’ll never understand these absurdly overcompensated coaches who have their guys, especially football players, literally putting their bodies on the line, and they have the balls to say there’s an issue with those kids getting their share of the money they earn.

Because in many of these situations, the player hasn't earned anything. As far as I'm concerned, a players max compensation shouldn't be determined by a donors wallet. I also don't think it's fair to cap NIL because obviously Livvy Dunne and Joe the benchwarmer shouldn't be treated equal. Make a formula that using professional metrics for contact (social media following) allows for players to actually be paid what they are worth, something like that...

If it was based on actual marketing value 99.8% of college athletes wouldn’t make more than a couple thousand dollars.

Which would be what they are worth, no?

Here is a very simple formula I would use...

Any player can make 10% of their social media followers monthly...

So a player with 100k followers can earn up to 10k per month, a player with 1 million followers $100k per month.

It semi-eliminates pay-for-play while not capping earnings.

To me something like that is players earning what they are actually worth.

[Blue Man]

Because in many of these situations, the player hasn't earned anything. As far as I'm concerned, a players max compensation shouldn't be determined by a donors wallet. I also don't think it's fair to cap NIL because obviously Livvy Dunne and Joe the benchwarmer shouldn't be treated equal. Make a formula that using professional metrics for contact (social media following) allows for players to actually be paid what they are worth, something like that...

If it was based on actual marketing value 99.8% of college athletes wouldn’t make more than a couple thousand dollars.

Which would be what they are worth, no?

Here is a very simple formula I would use...

Any player can make 10% of their social media followers monthly...

So a player with 100k followers can earn up to 10k per month, a player with 1 million followers $100k per month.

It semi-eliminates pay-for-play while not capping earnings.

To me something like that is players earning what they are actually worth.

So then the donors pay an Indian click farm to get a million bots to follow their players.

It is what it is. If coaches are so concerned than pay from your own pockets.

[bigappleram]

Because in many of these situations, the player hasn't earned anything. As far as I'm concerned, a players max compensation shouldn't be determined by a donors wallet. I also don't think it's fair to cap NIL because obviously Livvy Dunne and Joe the benchwarmer shouldn't be treated equal. Make a formula that using professional metrics for contact (social media following) allows for players to actually be paid what they are worth, something like that...

If it was based on actual marketing value 99.8% of college athletes wouldn’t make more than a couple thousand dollars.

Which would be what they are worth, no?

Here is a very simple formula I would use...

Any player can make 10% of their social media followers monthly...

So a player with 100k followers can earn up to 10k per month, a player with 1 million followers $100k per month.

It semi-eliminates pay-for-play while not capping earnings.

To me something like that is players earning what they are actually worth.

The more logical framework IMO is tying them to the revenue they generate - so a formulaic manner of sharing revs generated from ticket sales, media rights and merchandise. That is the crux of the argument. The NIL thing is all a work around bc in reality none of them (beyond a few outliers) have significant marketing value.

[SGreenwell]

If it was based on actual marketing value 99.8% of college athletes wouldn’t make more than a couple thousand dollars.

Which would be what they are worth, no?

Here is a very simple formula I would use...

Any player can make 10% of their social media followers monthly...

So a player with 100k followers can earn up to 10k per month, a player with 1 million followers $100k per month.

It semi-eliminates pay-for-play while not capping earnings.

To me something like that is players earning what they are actually worth.

The more logical framework IMO is tying them to the revenue they generate - so a formulaic manner of sharing revs generated from ticket sales, media rights and merchandise. That is the crux of the argument. The NIL thing is all a work around bc in reality none of them (beyond a few outliers) have significant marketing value.

College accounting is one of the most byzantine things out there, up there with the movie business. College football somehow loses millions of dollars every year for every school involved, yet coaches keep making more money and there is an arms race when it comes to facilities. I think there's a zero percent chance you can accurately account for, say, the revenue that a top recruit brings to a program. Ultimately, I think coaches are most upset that they've lost control, power and leverage over players. If you can't get players to buy in to your program and vision, especially if your team sucks, they're going to transfer.

[Blue Man]

Which would be what they are worth, no?

Here is a very simple formula I would use...

Any player can make 10% of their social media followers monthly...

So a player with 100k followers can earn up to 10k per month, a player with 1 million followers $100k per month.

It semi-eliminates pay-for-play while not capping earnings.

To me something like that is players earning what they are actually worth.

The more logical framework IMO is tying them to the revenue they generate - so a formulaic manner of sharing revs generated from ticket sales, media rights and merchandise. That is the crux of the argument. The NIL thing is all a work around bc in reality none of them (beyond a few outliers) have significant marketing value.

College accounting is one of the most byzantine things out there, up there with the movie business. College football somehow loses millions of dollars every year for every school involved, yet coaches keep making more money and there is an arms race when it comes to facilities. I think there's a zero percent chance you can accurately account for, say, the revenue that a top recruit brings to a program. Ultimately, I think coaches are most upset that they've lost control, power and leverage over players. If you can't get players to buy in to your program and vision, especially if your team sucks, they're going to transfer.

The money from top level coaches is earned by the out of state prospective students they reach when the make an impact on a national stage.

Those kids pay tuition rates 2-3x in state kids, and if they wind up graduating - maybe they stay in RI, start a business or work and pay taxes here.

This is outside the obvious financial impact of a deep NCAA run for basketball.

The arms race of college basketball is most definitely worth it.

[SmartyBarrett]

"even if they conflict with state laws" ????? Good luck with that.

[RhodyKyle]

"even if they conflict with state laws" ????? Good luck with that.

Weed is legal in RI but my employer has a zero-tolerance drug policy and would be unhappy if I lit up a joint (same for drinking). It's basically their terms and conditions, the alternative is leaving the NCAA.

[ramster]

Calipari on how to fix things

https://www.yahoo.com/news/really-want- ... 00646.html

[UCH21377]

It’s possible the IRS will disqualify the collectives as nonprofit. That could slow things down

[ramster]

https://ktla.com/news/local-news/9-year ... gency/amp/

[JimSidd]

https://ktla.com/news/local-news/9-year ... gency/amp/

Stuff like this makes me feel the sports world has really gone through the looking glass.

[rjv]

always nice seeing kids being kids

[RIFan]

So is T ball and the equivalent the last bastions of amateur sports and for the love of the game?

[section(105)]

Maybe not, my grandson’s parents asked if they wanted their son to move up to coach pitch early on in second year T ball.

[SGreenwell]

It's not like any of this is all that new. Like, you can go back to the 1970s to find examples.

[ramster]

Social media star and Sports Illustrated swimsuit cover girl Olivia Dunne has hinted at the amazing amounts companies are willing to throw at her for a paid post.
Dunne, 20, is heading into her senior year at Louisiana State University as a member of the school’s gymnastics team. She has more than 4 million Instagram followers and 7.6 million acolytes on TikTok, meaning her online posts are seen millions of times.
That has made her the top female social media influencer, worth an estimated $3.3 million and climbing.


https://sports.yahoo.com/lsu-gymnast-ol ... p_catchall

[sbrand]

[Blue Man]

Social media star and Sports Illustrated swimsuit cover girl Olivia Dunne has hinted at the amazing amounts companies are willing to throw at her for a paid post.
Dunne, 20, is heading into her senior year at Louisiana State University as a member of the school’s gymnastics team. She has more than 4 million Instagram followers and 7.6 million acolytes on TikTok, meaning her online posts are seen millions of times.
That has made her the top female social media influencer, worth an estimated $3.3 million and climbing.


https://sports.yahoo.com/lsu-gymnast-ol ... p_catchall

She's a different breed. Her NIL deals are legit companies paying her to spread their brand on her social media.

Most of the men's players are just getting paid by collectives who only exist to pay the players, and in turn advertising the collectives so they can keep getting paid.

[Billyboy78]

Arch Manning (yet to play a single down in college football) and Caleb Williams (likely 1st pick in next year's draft) both will make more money in NIL this year than Joe Burrow will make for the Cincinnati Bengals.

[Jdrums#3]

Arch Manning (yet to play a single down in college football) and Caleb Williams (likely 1st pick in next year's draft) both will make more money in NIL this year than Joe Burrow will make for the Cincinnati Bengals.

Bizarro world.

[RIFan]

Will they make it from legit corp sponsors or corrupt college collectives? I’m down with Nike paying to sponsor some kids posts, but I hate the BS collectives.

If people want to follow some college athletes social media and they have hundreds of thousands of them (or millions) of these “followers” and some legit company wants to have the kid promote their product then good for them.

These collectives are artificially making a market where none exists for 99% of college athletes for their name, image or likeness.

[SGreenwell]

Arch Manning (yet to play a single down in college football) and Caleb Williams (likely 1st pick in next year's draft) both will make more money in NIL this year than Joe Burrow will make for the Cincinnati Bengals.

This is kind of cherry picking to fit your argument, though. Burrow's salary is like $1m this year, because he already got a $23m signing bonus. His yearly contract - still on his rookie deal - is worth about $9m a year when averaged out. Arch Manning (around $3m) and Bronny James (who's NIL is estimated at like $12m) are getting paid based on family legacy. Caleb Williams NIL is reportedly about $2.6m.

[Billyboy78]

Arch Manning (yet to play a single down in college football) and Caleb Williams (likely 1st pick in next year's draft) both will make more money in NIL this year than Joe Burrow will make for the Cincinnati Bengals.

This is kind of cherry picking to fit your argument, though. Burrow's salary is like $1m this year, because he already got a $23m signing bonus. His yearly contract - still on his rookie deal - is worth about $9m a year when averaged out. Arch Manning (around $3m) and Bronny James (who's NIL is estimated at like $12m) are getting paid based on family legacy. Caleb Williams NIL is reportedly about $2.6m.

Caleb Williams will probably make more money next year if he stays at USC rather than entering the draft, even if he goes #1.

[RIFan]

Update: maybe this should be in he transfer carousel thread…up to Mod’s.

I think this is the right place for coach Cal’s thoughts on the portal:

https://www.espn.com/mens-college-baske ... e-one-done

[Blue Man]

Update: maybe this should be in he transfer carousel thread…up to Mod’s.

I think this is the right place for coach Cal’s thoughts on the portal:

https://www.espn.com/mens-college-baske ... e-one-done

He's not wrong.

I just don't see this gravy train of NIL money lasting for more than a few years. The big donors/collectives are going to start to realize that they can't buy an NCAA title, no matter what they do. Paying $400k for one year of a kid who can just shop around and leave the next year or jump to the pros is going to wear thin once those investors realize the lack of ROI.

The more these guys get burned, the less they're going to open up their wallets for future transfers.

UConn was incredibly light in NIL last year. They won a title.

The top payout schools? UNC - didn't make it. Kentucky? 2nd round. Kansas? 2nd round.

When donors give to schools - they a) get something - longevity with access/name on a building etc, and b) tax write offs.

When donors give to NIL they get a player for 1 year. They can't write it off. They're just throwing money away with no guarantee that they win anything.

[RhowdyRam02]

Update: maybe this should be in he transfer carousel thread…up to Mod’s.

I think this is the right place for coach Cal’s thoughts on the portal:

https://www.espn.com/mens-college-baske ... e-one-done

He's not wrong.

I just don't see this gravy train of NIL money lasting for more than a few years. The big donors/collectives are going to start to realize that they can't buy an NCAA title, no matter what they do. Paying $400k for one year of a kid who can just shop around and leave the next year or jump to the pros is going to wear thin once those investors realize the lack of ROI.

The more these guys get burned, the less they're going to open up their wallets for future transfers.

UConn was incredibly light in NIL last year. They won a title.

The top payout schools? UNC - didn't make it. Kentucky? 2nd round. Kansas? 2nd round.

When donors give to schools - they a) get something - longevity with access/name on a building etc, and b) tax write offs.

When donors give to NIL they get a player for 1 year. They can't write it off. They're just throwing money away with no guarantee that they win anything.

I think you're absolutely right. We're in a tidal wave of change with athletes getting an extra year of eligibility due to Covid, free transferring, and NIL all happening at the same time. It's a shock to the system, but eventually it will slow down and we'll get to a normal state. The extra year is already getting ready to go away completely and the NCAA is now limiting free transfers after the first one. Like you said, eventually people are going to realize they're not getting a lot for their NIL contributions and that market will correct itself

[rjsuperfly66]

https://www.golocalprov.com/sports/PC-B ... to-Players