Is the anchor becoming a major part of our branding?

[RhowdyRam02]

Mike Laprey, before he went to BC, came on this board and said he felt like URI athletics should undergo a rebranding and certainly implied that it would in fact be happening. It seems over the last couple of years anchors have been more visible than a ram logo with our athletic programs. Jim Fleming embraced the anchor immediately upon becoming head football coach and the team started carrying an anchor on the field and it is also part of the jersey by the shoulders, which you can see here:

http://www.gorhody.com/sports/m-footbl/ ... 0928v8e739

Now baseball has a jersey which features an anchor on the sleeve as well as on the back of their on-field hats, which you can see here:

https://bretmunsonphotography.smugmug.c ... -X483dTH/A

Is this a case of a couple of teams using the anchor or is this a situation where the anchor is becoming an even more prominent part of our brand than the ram? I have to say, I don't mind using the anchor where it is part of our University seal, but I don't like it being more prominent than the ram

[ElmCityRhody]

been saying all along - all fonts/logos, etc needs to be consistent across all sports teams/school gear

i like the baseball team font

we should go back to that as the university font across all gear

GET CONSISTENT and let that be your brand

[ElmCityRhody]

even the # font is PERFECT

baseball team nailed it

use this across all teams going forward

[RF1]

I generally like the anchor as it is a symbol of the state and is the prominent feature of the state flag. Its use for URI might however be an issue with RIC as they already use it along with their Anchormen nickname. For this reason, I think URI needs to separately distinguish itself and further tie itself to the state. That is why I like the RI and RHODE ISLAND used for branding purposes. Follow the example of MICHIGAN which typically does not prominently use Wolverines or acronyms.

[ElmCityRhody]

I prefer RI also but STRONGLY believe in a school font

The baseball lettering and numbering is a game changer

We need a universal font across all teams and fan gear ala UConn, Miami, Kansas, etc etc

Come on - this is marketing 101

THINK BIG DO WE

put me in charge and I’ll right the ship w all this as the clowns won’t be involved anymore )

[Rhodymob05]

I love the anchor and its relation to the state flag/ocean state culture, but its not the mascot or the logo. Its confusing and should not begin to replace the ram. Baseball should have a Ram logo, not the anchor. Plus as stated, the RIC Anchormen already use this as their main mascot. You want to combine the anchor and ram? Maybe.

[Taylor Swift]

I generally like the anchor as it is a symbol of the state and is the prominent feature of the state flag. Its use for URI might however be an issue with RIC as they already use it along with their Anchormen nickname. For this reason, I think URI needs to separately distinguish itself and further tie itself to the state. That is why I like the RI and RHODE ISLAND used for branding purposes. Follow the example of MICHIGAN which typically does not prominently use Wolverines or acronyms.

100% agreed. I like the anchor as an accent on the uniforms, but don't really see the purpose from a branding perspective. Especially when it seems these days that the general public gets confused over the slightest thing. I wonder if anyone would ever do a redesign of the ram logo. The "RI" and "RHODE ISLAND" need to stay.

[RhowdyRam02]

It seems like you could keep the RI logo we have now and make the top of the R the ram head, however I'm not near artistic enough to produce what that concept might look like

[Taylor Swift]

Not that I am knocking the ram logo, but I'm glad it's not the logo on the court anymore. the RI looks SO much more sophisticated.

[PeteRI]

Marketing 101: Be CONSISTENT with your brand.

Are we the Rhody Anchors?

[urirx]

The interlocking RI on the front of the hat is the marketing brand currently for athletics. because it is a fitted hat, and they seem (no knowledge) to be moving away from the segmented ram logo, the anchor makes as much sense as anything.

[Rhode_Island_Red]

Our offense is an anchor dragging us down to the bottom. IOW, it's a perfect symbol.

[Taylor Swift]

The interlocking RI on the front of the hat is the marketing brand currently for athletics. because it is a fitted hat, and they seem (no knowledge) to be moving away from the segmented ram logo, the anchor makes as much sense as anything.

I bought a shirt about a year ago before a game (it's a women's long sleeved Adidas with the ram logo and "Rhode Island" at the bottom). Not sure what the original price was, but it was on sale for $25. I can't ever recall seeing gear in the store on sale so I asked the girl and she told me it was because the ram logo is being phased out by Athletics.

Wasn't PC using a Dalmatian as a mascot for a while? Things that don't make sense, but I think it was because someone in the band had a Dalmatian and they thought it was good luck?? I could be wrong.

[ElmCityRhody]

Marketing 101: Be CONSISTENT with your brand.

Are we the Rhody Anchors?

THANK YOU

[theblueram]

The Dominican Fiars have been associated with dalmations for a long time

[Taylor Swift]

The Dominican Fiars have been associated with dalmations for a long time

I must have missed that one. Lol

[NYGFan_Section208]

The Dominican Fiars have been associated with dalmations for a long time

I must have missed that one. Lol

http://pathtoholiness.com/2009/08/domin ... almatians/

According to the Mythology of Dogs by Loretta Hausman, the association of the Dalmatian and the Dominicans originates from a dream that St. Dominic’s mother had in which she saw a dog holding a flaming torch in its mouth, guiding her son to set a fire of truth to the world.

The Dominicans became associated with Dalmatians specifically because the colors correspond to the order’s colors of black and white for habits and hoods. Pope Honorius is said to have proclaimed Dominicans Domini canes, or the “watchdogs of the Lord.”

[hrstrat57]

The Dominican Fiars have been associated with dalmations for a long time

Wow now that is some high level friartown trivia right there.

Woof!

Nicely done.

[Taylor Swift]

The Dominican Fiars have been associated with dalmations for a long time

Wow now that is some high level friartown trivia right there.

Woof!

Nicely done.

I had five years of Catholic school, 8th-12th. I’ve since defected. Dalmatians are aloof for no reason. And this is coming from someone who’s a complete animal lover.

[steviep123]

The Dominican Fiars have been associated with dalmations for a long time

Wow now that is some high level friartown trivia right there.

Woof!

Nicely done.

I had five years of Catholic school, 8th-12th. I’ve since defected. Dalmatians are aloof for no reason. And this is coming from someone who’s a complete animal lover.

Glad to see you escaped Catholic school in one piece - I served 9th thru 12th and hate dressing up to this day.

Seriously though the dalmatian has to be better than the creepy Abe Vigoda looking Friar mascot, although I haven't paid much attention to PC in several years. For all I know they have moved on from Fish. (For the younger fans, Abe Vigoda was the actor probably most known for playing "Fish" in the show "Barney Miller." He was also in the end of that first "You're playing like Betty White" type Snickers commercial - damn, I'm old!)

[Beachcomber]

123, how can anyone write about Abe Vigoda without mentioning that he was Tessio in the Godfather?

C'mon, man, you missed the layup.

[reef]

Abe Vigoda classic

[PeteRI]

Abe Vigoda is Italian for Ruth Bader Ginsberg.

[Billyboy78]

He swims with the fishes.

[steviep123]

123, how can anyone write about Abe Vigoda without mentioning that he was Tessio in the Godfather?

C'mon, man, you missed the layup.

You are right! How do I miss that?!?! My bad.

[RF1]

He swims with the fishes.

[Billyboy78]

He swims with the fishes.

I screwed up the line. It's 'He sleeps with the fishes'.

[PeterRamTime]

I think the anchor looks cool.

I'd hate to give that up over the Ram, but the Ram logo has been completely usurped by the Interlocked two toned RI all together already.

Next year we are due for new uniforms in basketball, so we will see then whether or not we will have an anchor

[Puck Frovidence]

Love the anchor. Love the baseball font. Let's do it.

Dalmatians are aloof for no reason. And this is coming from someone who’s a complete animal lover.

I think one reason dalmatians can seem aloof or poorly behaved is that about a third of them are congenitally deaf. The process of breeding in the spots (or technically the albino fur underneath the spots) also bred in genes for deafness. Breeders used to think they were ornery or stupid but it turns out the poor freckled buggers just can't hear anything.