Want to learn more about the sport industry?
URI is offering for the 1st time a course in sport marketing. The course will have guest speakers from the Columbus Blue Jackets, URI Athletics, Feld Entertainment, and Learfield Sports. A practical project is integrated with the course allowing students to gain industry experience by identifying and recommending potential sponsors for URI Athletics and create an RFP (Request for Proposal). Other topics include selling techniques, promotions, logo redesigns, ambush marketing, advertising, pricing, public relations, branding, and merchandising.
BUS: 469 Special Topics in Marketing: Sport Marketing
(Prerequisite: Marketing Principles)
1st Summer Session (May 19th – June 19th)
M,Tu,W,Th
10a-11:45a
Questions? Email the Instructor: Jim Blair blairj4@my.uri.edu
http://web.uri.edu/summer/
University of Rhode Island Offering a Sport Marketing Course
- blairj4
- Zach "1 and Done" Marbury
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- Joined: 10 years ago
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University of Rhode Island Offering a Sport Marketing Course
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Jim Blair
University of Rhode Island
Marketing PhD Candidate
University of Dayton
MBA in Finance and Marketing
Email: blairj4@my.uri.edu
LinkedIn: http://www.linkedin.com/pub/jim-blair/52/3b7/a/
Twitter: @MrMarketingPhD
University of Rhode Island
Marketing PhD Candidate
University of Dayton
MBA in Finance and Marketing
Email: blairj4@my.uri.edu
LinkedIn: http://www.linkedin.com/pub/jim-blair/52/3b7/a/
Twitter: @MrMarketingPhD
Re: University of Rhode Island Offering a Sport Marketing Co
Sounds like a cool class. Wish this was around when I was a student (12/2011 grad)
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Go Rhody!
Re: University of Rhode Island Offering a Sport Marketing Co
In the olden days we would have joked that our Athletic Dept personnel should take the course.......
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F*ck Alacki, DarthFriar, DirtyBeanFriar94, xCoachK, Boxworth, Friar Faithful, bicycleicycle, Matt_Keough, Patrick Norton, the Rosato brothers, and especially Benjamin Lord !
- RhowdyRam02
- Frank Keaney
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Re: University of Rhode Island Offering a Sport Marketing Co
I imagine this class is going to fill up fast. The Economics of Sports with Dr. Ramstad was always a popular course.
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Take down the Robert Carothers banner and fix the concession stand lines